I've had ths business card for years. I think I put the collage together in 2006 and turned it into a business card in 2007. So that was about 6000 business cards ago.
When I realized I was running low on cards, I wanted something new. I tried playing with the original image- going sepia, adding color in just a few areas, but it just didn't work.
So, I looked through pictures I've used on my blog over the years and found this one. I thought it looked like me- not literally, but it shows the things I like- buttons, lace, vintage millinery and stitching projects.
I'm happy with how it turned out, but I keep looking at it wondering if I misspelled a word or got my blog address wrong.
Over the years, I've played around with MOO cards, too. They're fun, and customers seem to really enjoy them. Occasionally I'll be putting a handful out in my antique booth and customers will ask "Can I take more than one?" because they can't decide between the different pictures.
When I switched the picture on my card, I wondered if I would be losing my "brand". I've heard a lot about branding your business, but I'm not exactly sure about the details of it.
Obviously if you see a big red bulls eye, you think Target, and if you see a peacock, you're watching NBC; but does a business card make up a brand?
I'd be interested to hear any other thoughts on what does it take to brand a one person business, and how important is it?
In the meantime, please welcome the Little Blue Girl.